Apple's steep Prime Day discounts reveal which devices are about to be replaced — here's what to buy before the next M4 MacBook and iPad drop.
The 2026 fall Prime Day sale is now soaring with millions of price drops on the latest Apple gear – AirPods, MacBooks, Mac mini, more.
Amazon’s 2026 fall Prime Day began on September 30 2026 PT and will close at midnight PT on October 2 2026. Over 2 million price cuts are live, with the AirPods Pro 2 dropping to $189 (a 24% discount from $249). The Mac mini M2 is listed at $429 (28% off $599) and the iPad Air M2 at $449 (22% off $579).
By purchasing the MacBook Air M2 at $799 during the sale you save $200 compared to the standard retail price. This price matches the lowest ever recorded for the M2 MacBook Air across major retailers in 2026. The savings directly lower the upfront cost if you plan to replace an older laptop before the anticipated M4 models appear.
Apple’s product refresh cycles have historically triggered deep discounts on the prior generation as retailers clear inventory ahead of new launches. In early 2022 the M1 MacBook Air saw similar price cuts to $699 shortly before the M2 model’s release in June that year. Insiders note that Amazon works closely with Apple’s supply‑chain team to time Prime Day promotions with the end‑of‑life phase of current devices.
Watch for Apple’s spring 2027 event, currently rumored for March 18 2027, where the M4 MacBook Pro and iPad Pro are expected to debut. Once those models are announced, Amazon will likely withdraw the current Prime Day discounts and prices will return to MSRP within 48 hours. Despite the steep sale prices on Macs and accessories, the Apple Watch Series 9 is seeing a 30% discount to $199, signaling an accelerated rollout of the Series 10 expected later this fall.
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