Apple's Craig Federighi: Siri Won't Be Your AI Girlfriend

Apple software engineering chief Craig Federighi and marketing chief Greg Joswiak sat down for an interview with Mostly Human after during WWDC, discussing the iOS 27 Siri changes, Apple's take on AI, new child safety protections, and more. Apple set out to deliver an AI utility, not an AI companion. When asked whether users could create an AI boyfriend or girlfriend with the new Siri, Federighi said absolutely not.

Craig Federighi, Apple's software engineering chief, and Greg Joswiak, marketing chief, discussed iOS 27 Siri changes in an interview with Mostly Human. Federighi stated that Apple aims to deliver an AI utility, not an AI companion, with the new Siri. The company's focus is on providing a functional tool rather than a conversational partner. Apple's approach to AI development is centered around creating useful features.

The new Siri changes will directly impact iPhone users who rely on the virtual assistant for daily tasks. With the updated AI utility, users can expect more efficient and accurate responses to their queries, potentially saving time and increasing productivity. This change will be particularly significant for users who use Siri for tasks such as setting reminders, sending messages, and making calls. The improved functionality will be available with the release of iOS 27.

Apple's decision to focus on AI utility rather than companionship reflects the company's overall approach to technology development. Historically, Apple has prioritized creating functional and user-friendly products, as seen in the development of the iPhone and iPad. The company's emphasis on AI utility is also influenced by the growing demand for virtual assistants in the tech industry. Insiders know that Apple's AI development is driven by a focus on privacy and security.

The updated Siri features will be available with the release of iOS 27, which is expected to be announced in the coming months. Apple will likely provide more details on the new features and functionality at its upcoming events. Notably, the company's decision to prioritize AI utility over companionship may lead to a shift in the way virtual assistants are developed and marketed in the tech industry, with a focus on functional tools rather than conversational partners.